• Identifies the content type first (course script, UI string, help article, marketing, legal), since each has its own rules
• Interrogates the source before translating: what's this doing, what would be lost in a literal translation, which terms shouldn't be touched at all
• Loads a language-specific reference file covering voice, form of address, gender-inclusive language, and formatting conventions for French, German, Spanish and Dutch
• Pulls UI and product terminology directly from the company's own production translation data, rather than inventing equivalents
• Translates with transcreation in mind, producing content that works in the target language rather than a word-for-word mirror of the English
• Outputs the translation with notes on any transcreation decisions, so a human reviewer can follow the reasoning rather than just accept it
• Ships as a single ready-to-use artefact, not a prompt someone has to reconstruct: every rule and fallback is already built in, so it's handed off, not explained

• Testing it against real course content across all four languages turned up a genuine inconsistency: one specific product feature name was being translated three different ways depending on the language, with no documented standard. That's now handled consistently everywhere
• Made quality-controlled translation accessible to anyone on the team, not just people who already knew the style guides
• Grounds every translation in real production terminology instead of memory or guesswork
• Documents the reasoning behind transcreation choices so reviewers can assess output rather than rubber-stamp it

Claude Skills · Prompt engineering · Production terminology data · Custom review layer for quality assurance

• A 16-slide presentation making the case for AI now, framed around why this moment feels different rather than just another tech trend
• A practical walkthrough of Claude, the mindset shift from chat to agents ("perfect the agent, not the output"), and the anatomy of an automation broken down simply enough for anyone to follow
• Delivered as a 45-minute session with live Q&A, grounded in leadership's own language from an internal town hall, plus a hands-on challenge to build your first agent by month end

• Tools built with Claude were scattered across Confluence pages and cold Slack threads, so I built a single landing page: land on it, see what exists, use it or steal the idea
• A self-contained HTML file with no framework, hosting a growing suite of tools (a day planner, a prompt-builder wizard, a ticket-to-draft console, a roadmap-to-coverage matcher, video-library analytics exporters), driven by a JavaScript array so adding a tool is a single entry
• A two-minute weekly update cycle, built entirely iteratively with Claude from a reference screenshot to a finished, animated site

• A structured onboarding hub bringing brand voice, shared asset libraries, authoring-tool guidance and the AI tools above into one place, drafted and structured with Claude in a single session
• A three-tier asset naming convention (course / course component / standalone asset) so reusable assets aren't tied to whichever course they first appeared in, plus a draft-status prefix so anyone can tell what's live at a glance
• Built collaboratively with team feedback, reducing how often one team fielded the same basic questions from every new contributor

Slide design and facilitation · HTML / CSS / vanilla JS · Confluence · Claude (training, drafting & iterative builds)

• A Python script pulls the full in-catalog course list from the LMS as a CSV (title, type, language, current thumbnail URL) that acts as a single source of truth
• A custom Figma plugin, built from scratch, reads that CSV and auto-generates branded thumbnail frames per course, grouped by language and mapped to the correct design variant per content type
• Exported PNGs are served from a self-hosted file server (nginx in Docker, exposed via Cloudflare Tunnel) at a public URL the LMS can fetch directly, with no manual uploading through the UI at all
• A matching script normalises filenames against live course titles, flags any ambiguous matches for manual review, and builds an upload-ready CSV
• A bulk upload script PUTs each thumbnail to the API automatically

• 671 courses updated across five languages, fully automated, with zero manual admin-panel uploads
• Uncovered and documented an undocumented API quirk: the correct field for updating a thumbnail silently ignored the two "obvious" field names, which cost real debugging time before I nailed it down
• Wrote up both API versions in reference guides so non-technical teammates could build on top of the data with Claude
• The whole pipeline (Python scripts plus Figma plugin) is reusable, so adding new courses just means a re-run rather than a rebuild

Python (standard library) · Figma Plugin API · REST API integration · nginx + Cloudflare Tunnel · SCP

• Training needs analysis — working with stakeholders to identify the actual performance gap, not just the training request that lands on the desk
• Instructional design — structuring content around how people actually learn and retain, not just how it's easiest to present
• Build & implementation — hands-on production across authoring tools and LMS platforms, accessibility considered from the start rather than bolted on
• Outcomes reporting — closing the loop back to the original business need, so a course's success is measured against what it was meant to fix

Articulate Storyline 360 · Rise 360 · Moodle · Intellum · Genially · Evolve · custom-built solutions where off-the-shelf tools don't fit the brief

• Rebrand strategy and rollout, taking a business through a full visual identity change across every touchpoint: internal comms, external marketing, signage, digital
• Templated brand systems built to survive real-world use: presentation decks, email templates, social templates and print collateral, built so non-designers can't easily break them
• Brand guideline documentation, written and designed so the rules are actually followable, not just aspirational
• Keeping a single source of truth as an organisation scales, maintaining consistency across regions and departments

• The most recent rebrand brought 2,500+ individual assets in line with a new visual identity across the business
• Templated systems cut down how often a routine design request needed a designer at all
• Consistent identity maintained across multiple business units without a central creative team policing every asset

Illustrator · Photoshop · InDesign · Figma (templated systems) · Procreate and pencil-and-paper for early concept work · Brand guideline documentation

• A single self-contained HTML/CSS/JS file: no framework, no build step, no dependencies beyond a Google Font and the Vimeo player
• A filterable work grid, click-to-play video lightboxes with silent looping autoplay thumbnails, scroll-triggered animation, a downloadable PDF CV generated with Python/reportlab, and a live contact form
• Fully responsive, from the hero heading down to a single-column mobile nav

• Self-hosted on my own home server: an nginx container serving the static files
• Exposed to the internet through a Cloudflare Tunnel, the same pattern I use for every other service on my homelab, so nothing is port-forwarded or directly reachable
• Free SSL, DDoS protection and edge caching handled entirely by Cloudflare

HTML / CSS / vanilla JS · Docker · nginx · Cloudflare Tunnel · Python/reportlab (CV generation)

• The carousel library locked in fixed pixel slide widths on initialisation, calculated from the browser's viewport at that moment
• On window restore, the page sometimes loaded before the viewport had settled on its final size, so the widths were calculated against a stale value
• A global wildcard CSS reset introduced by an unrelated widget was also bleeding into the carousel's layout context, compounding the issue

• Added a short delayed resize event on page load, forcing the carousel to recalculate slide widths against the correct viewport every time, including on window restore
• Scoped the offending CSS reset to only apply inside its own widget, removed a duplicated stylesheet block (roughly halving its size), and consolidated conflicting layout rules

Browser DevTools · Vanilla JavaScript · CSS

• A menu-driven script against the video host's API: paste a token, pick from seven report types, get a formatted Excel workbook or text output back
• Full-library and filtered-subset engagement stats: summary sheet, sortable full list, top 20 most played, low performers, top engagement
• A two-pass content audit: checks total plays first (fast), then hits a more expensive recent-activity endpoint only for videos that have ever had any views, flagging genuinely dead content versus a quiet quarter
• Caption coverage reporting sorted by plays, so gaps that actually matter surface first, plus a fuzzy-search transcript puller

• Turned a manual, one-at-a-time audit into a ~10 minute repeatable run
• Made confident retirement decisions possible: genuinely dead content versus content worth keeping
• Groundwork laid for feeding extracted transcripts into a separate downstream pipeline

Python · REST API pagination · Excel report generation with conditional formatting · Fuzzy search matching

• Drives a 256x64 OLED display over an 8-bit parallel interface, sized to fit the factory blanking-plate cutout exactly
• Keeps time via a battery-backed real-time clock, so it holds the correct time even with the vehicle's power off
• Syncs against internet time and pulls local weather on boot if it finds a known Wi-Fi network, then powers the radio down afterwards to save current draw
• Falls back silently to the onboard clock if no network is available, with no error states and no fuss
• Displays a running trip timer alongside the time and weather

• Core electronics and firmware working end to end: time, weather, trip timer
• Next: wiring a dedicated temperature/humidity sensor to replace the network weather call, and 12V-to-5V power for the vehicle itself
• Bezel being modelled in Fusion 360 from the original blanking plate, for a 3D-printed, factory-fit finish once the vehicle arrives

A new animated logo for the channel: designed, then brought to life as a motion piece for use as an opening and closing bumper across his YouTube videos, keeping the brand consistent everywhere Craig shows up.

Illustrator · After Effects · Motion design · Brand identity

Logo design for the Discord server built around his books, giving readers a branded home to discuss the series that fits the tone and world of the story rather than a generic community badge.

Illustrator · Photoshop · Community & brand identity design

Primary logo design plus seasonal variations for events and releases through the year, alongside ongoing design support as the shop's identity has grown.

Illustrator · Brand identity · Seasonal variation design

• Video content, from social clips to session and promo footage
• Graphic design across social and print
• Copywriting for social captions, web copy and client communications
• Light marketing strategy support as the studio grows

Premiere Pro · After Effects · Illustrator / Photoshop · Copywriting · Social strategy

• 40+ Docker containers on a ZFS storage pool, with drive health (Scrutiny) and container image updates (Diun) monitored automatically
• A full media stack: Plex for streaming, Radarr/Sonarr/Prowlarr handling automated film and series acquisition, Jellyseerr for household requests, Tautulli for stats, and Tdarr running transcoding jobs that have reclaimed hundreds of gigabytes of storage over time
• Audiobookshelf and Calibre-Web-Automated running full audiobook and eBook libraries, both catalogued and searchable
• Frigate running local AI object detection (person and animal recognition) on the camera feeds, with no cloud camera subscription
• Immich for photo library management and Paperless-ngx for document and paperwork scanning and search, both fully self-hosted with no third-party cloud storage
• ResourceSpace as a proper digital asset management system for organising personal creative media, the same category of tool used professionally for managing production assets at scale
• Vaultwarden (password manager), n8n (workflow automation), Memos (notes), Pingvin Share (file sharing) and LubeLogger (vehicle maintenance tracking, handy with an old kei truck in the mix)
• Uptime Kuma and MySpeed keeping an eye on website uptime and internet performance

Docker · ZFS · Cloudflare Tunnel · Homepage (dashboard) · Plex · Frigate · Immich · Paperless-ngx · ResourceSpace